Privacy Policy

Who we are

ArtFam is a website that sells personalised portraits, wall art posters, and framed prints.

Our website address is: https://artfam.co.uk

If you have any questions about this Privacy Policy or how we use your personal data, you can contact us at:

Email: artfamuk@gmail.com
Business name: ArtFam
Website: https://artfam.co.uk

What personal data we collect

We may collect and process the following personal data:

  • your name
  • your email address
  • your phone number, if you provide it
  • your billing and delivery address
  • order details
  • photos, images, text, names, dates, or messages you send to us for personalisation
  • payment-related information processed through our payment providers
  • messages you send through our contact forms, email, or social media
  • technical information such as IP address, browser type, device information, and how you use our website

How we use your data

We use your personal data to:

  • process and deliver your orders
  • create your personalised artwork and print products
  • contact you about your order
  • provide customer support
  • send previews or proofs for approval
  • process payments and manage refunds
  • improve our website and customer experience
  • send marketing emails, where you have agreed to receive them
  • comply with legal, tax, and accounting obligations

Lawful bases for processing

We process your personal data under the following lawful bases:

  • Contract — when we need your data to process your order, create your personalised item, and provide our services
  • Legitimate interests — to run and improve our website, prevent fraud, and manage customer service
  • Consent — when you sign up to marketing emails or agree to optional cookies
  • Legal obligation — when we need to keep certain records for tax, accounting, or legal reasons

Personalised photos and artwork

If you place an order for a personalised product, you may send us photos and custom text such as names, dates, vows, or messages.

We use this information only to:

  • create your personalised artwork
  • send you a preview if applicable
  • complete and deliver your order
  • respond to any questions about your order

Please only send images and content that you have the right to use.

Payments

We do not store your full payment card details on our website. Payments are processed securely by third-party payment providers.

We may receive limited payment information from these providers, such as confirmation of payment, transaction reference, and basic billing details.

Payment provider(s): [insert provider, for example Stripe, PayPal, Klarna, etc.]

Marketing emails

If you subscribe to our newsletter or marketing emails, we may use your name and email address to send you:

  • new product updates
  • offers and promotions
  • product launches
  • gift ideas and seasonal campaigns

You can unsubscribe at any time by clicking the unsubscribe link in any email or by contacting us.

Email marketing provider: [insert provider, for example Mailchimp, Klaviyo, etc.]

Contact forms and customer messages

When you contact us through our website, email, or social media, we collect the information you provide so we can respond to your enquiry and keep a record of our communication.

Comments

If comments are enabled on our website and you leave a comment, we may collect the data shown in the comments form, along with your IP address and browser information to help detect spam.

If comments are not enabled on your website, you can remove this section completely.

Cookies

Our website may use cookies and similar technologies to help the website function properly, understand how visitors use the site, remember preferences, and improve performance.

These may include:

  • strictly necessary cookies for website functionality
  • performance or analytics cookies to understand website usage
  • marketing cookies if you use advertising or tracking tools

Where required, we will ask for your consent before placing non-essential cookies on your device.

You can control cookies through our cookie banner and your browser settings.

If you use tools such as Google Analytics, Meta Pixel, or similar tracking tools, these should also be named in your cookie policy and banner. The ICO says users should be told about cookies, and non-essential cookies generally need agreement before being used.

Embedded content

Some pages on our website may include embedded content from other websites, such as Instagram posts, videos, or social media feeds.

Embedded content from other websites may behave in the same way as if you visited those websites directly. These third-party websites may collect data about you, use cookies, and monitor your interaction with their content.

Who we share your data with

We only share your personal data where necessary. This may include:

  • payment providers
  • website hosting providers
  • printing or fulfilment partners, if used
  • delivery and courier companies
  • email marketing providers
  • spam detection or website security tools
  • analytics providers
  • accountants, legal advisers, or regulators where required by law

We do not sell your personal data.

How long we keep your data

We keep personal data only for as long as reasonably necessary for the purposes we collected it for, including legal, tax, accounting, and customer service reasons.

For example:

  • order information may be kept for up to 6 years for accounting and tax purposes
  • customer service emails may be kept for up to 24 months
  • marketing email data is kept until you unsubscribe or ask us to remove it
  • uploaded photos and artwork files may be kept for a limited period after your order for customer service, reprint requests, or issue resolution

You can adjust these retention periods to match how you actually work.

Your rights

Under UK data protection law, you may have the right to:

  • request access to the personal data we hold about you
  • request correction of inaccurate data
  • request deletion of your personal data
  • object to certain uses of your data
  • request restriction of processing
  • request transfer of your data in certain cases
  • withdraw consent where we rely on consent

To make a request, contact us at: artfamuk@gmail.com

You also have the right to complain to the Information Commissioner’s Office (ICO) if you believe your data has been handled improperly. The ICO recommends privacy notices explain people’s rights and how they can complain.

Data security

We take reasonable steps to protect your personal data from loss, misuse, unauthorised access, disclosure, alteration, or destruction.

However, no method of transmission over the internet or method of electronic storage is completely secure.

Children’s privacy

Our website is not intended for children, and we do not knowingly collect personal data from children.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, legal requirements, or the way we use personal data. The latest version will always be posted on this page.

Contact us

If you have any questions about this Privacy Policy or your personal data, please contact:

ArtFam
Website: https://artfam.co.uk
Email: artfamuk@gmail.com